Smoking Kid – Best of #OgilvyCannes 2012

Sembla prou evident, però de vegades spots com el de Smoking Kid – Best of #OgilvyCannes 2012 / #CannesLions ens ajuden a adonar-nos de que no actuem com prediquem. En aquest cas es tracta d’un spot de Thai Health Promotion Foundation al que veiem a 2 nens molts joves demanant foc a adults que estan fumant. Com dic, el resultat és evident, però…

2012 Cannes Award: Bronze
Title: Smoking Kid
Client: Thai Health Promotion Foundation
Office: Ogilvy & Mather Bangkok
Category: Outdoor

Called by many “the best anti-smoking ad ever,” this campaign filmed children walking up to adult smokers, asking them for a light.

Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, “If it’s so bad, why are you smoking?” before handing them an anti-smoking leaflet.

Salut i seny!

[youtube]http://www.youtube.com/watch?v=g_YZ_PtMkw0[/youtube]

Via OpenAds.