Què puc dir d’un packaging com aquest? Segurament alegrar-me de que hi hagin clients com Buttcheeks, Singapur, que aposta per productes i dissenys com aquest. Young & Rubicam és la responsable d’aquest pack. Un resultat simple i divertit de empaquetar els bikinis i de demostrar que amb ells no et quedarà la marca del sostenidor, característica principal del producte.
“Buttcheeks is a local retaller of swimwear, mostly bikinis imported from Brazil. The brief was to create a simple but fun way to package their tan-thr line of bikinis. A box with a cover picture of a woman’s tanned back is secured eleganty with a ‘bikini strap’ ribbon. When the bikini strap is removed, it leaves no tan lines, clearly demostrating the key feature of the product.”
Salut i creativitat!
Vist a OpenAds.
Deixa un comentari